[Download] ~ Summary: The Art of Woo ~ by BusinessNews Publishing ~ eBook PDF Kindle ePub Free
eBook details
- Title: Summary: The Art of Woo
- Author : BusinessNews Publishing
- Release Date : January 12, 2014
- Genre: Study Aids,Books,Reference,Business & Personal Finance,Management & Leadership,Marketing & Sales,Small Business & Entrepreneurship,Health, Mind & Body,Self-Improvement,
- Pages : * pages
- Size : 1409 KB
Description
The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".
This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.
